In 2007, Steve Jobs stood on a stage in San Francisco to unveil what he called “three revolutionary products”: a widescreen iPod with touch controls, a mobile phone, and a breakthrough Internet device. But as Jobs moved on to introduce the mobile phone, the audience began to realize that the three devices he was referring to were in fact one and the same: the iPhone.
Jobs spent the next hour demonstrating the iPhone’s features, from its touch screen interface to its sleek design. He showed how easy it was to scroll through photos and contacts with the swipe of a finger, and how the phone automatically switched between portrait and landscape mode when tilted.
But it was the iPhone’s web browsing capabilities that really stole the show. Jobs famously scrolled through the New York Times website, showing how users could pinch and zoom in on articles, and even rotate the phone to view pages in landscape mode. “You can’t do this on a smartphone today,” he said. “It’s the best browsing experience you’ve ever had on a mobile device.”
The presentation was a masterclass in marketing and showmanship, as Jobs used his charisma and stage presence to create excitement and anticipation around the iPhone. His presentation skills played a major role in the iPhone’s success, as he was able to effectively communicate the phone’s unique features and benefits to the audience, and create a sense of excitement and anticipation around the product.
Today, the iPhone is one of the most successful products in Apple’s history, and its impact on the mobile phone industry and our daily lives is undeniable. But it all started with one man and a vision, and a presentation that changed the world.