The Revolutionary Introduction of the iPhone by Steve Jobs in 2007

How Jobs Unveiled the First iPhone to the World

In 2007, Steve Jobs stood on a stage in San Francisco to unveil what he called “three revolutionary products”: a widescreen iPod with touch controls, a mobile phone, and a breakthrough Internet device. But as Jobs moved on to introduce the mobile phone, the audience began to realize that the three devices he was referring to were in fact one and the same: the iPhone.

Jobs spent the next hour demonstrating the iPhone’s features, from its touch screen interface to its sleek design. He showed how easy it was to scroll through photos and contacts with the swipe of a finger, and how the phone automatically switched between portrait and landscape mode when tilted.

But it was the iPhone’s web browsing capabilities that really stole the show. Jobs famously scrolled through the New York Times website, showing how users could pinch and zoom in on articles, and even rotate the phone to view pages in landscape mode. “You can’t do this on a smartphone today,” he said. “It’s the best browsing experience you’ve ever had on a mobile device.”

The presentation was a masterclass in marketing and showmanship, as Jobs used his charisma and stage presence to create excitement and anticipation around the iPhone. His presentation skills played a major role in the iPhone’s success, as he was able to effectively communicate the phone’s unique features and benefits to the audience, and create a sense of excitement and anticipation around the product.

Today, the iPhone is one of the most successful products in Apple’s history, and its impact on the mobile phone industry and our daily lives is undeniable. But it all started with one man and a vision, and a presentation that changed the world.


  • Unveil – To reveal or show something for the first time, often in a public setting.
  • Breakthrough – A major advancement or achievement, often in technology or science.
  • Interface – The way in which a person interacts with a device or system, such as a computer or phone.
  • Swipe – To move one’s finger or hand across a touch screen or other surface, often to navigate or scroll through content.
  • Pinch – To use two fingers on a touch screen to zoom in or out on content.
  • Charisma – A compelling charm or attractiveness that inspires admiration or enthusiasm in others.
  • Showmanship – The ability to perform or present oneself in an entertaining or captivating way, often for the purpose of impressing others.
  • Anticipation – The feeling of excitement or expectation that comes before a significant event or experience.
  • Revolutionary – Markedly new or innovative, often with the potential to change the way things are done.
  • Multi-touch – A touch screen technology that allows users to perform multiple gestures or actions simultaneously.
  • Browsing – Navigating or exploring content on the internet or other digital media.
  • Impact – The effect or influence that something has, often in a significant or far-reaching way.

About The Story

  1. What were the three revolutionary products Steve Jobs announced during the presentation?
  2. How did the audience react when they realized the three products were actually one and the same?
  3. What were some of the key features of the iPhone that Steve Jobs demonstrated during the presentation?
  4. What was the most impressive feature of the iPhone, according to Steve Jobs?
  5. How did Steve Jobs use his presentation skills to create excitement and anticipation around the iPhone?
  6. What role did Jobs’ charisma and stage presence play in the success of the presentation?
  7. What was Jobs’ message about the future of phones?
  8. How did the iPhone’s browsing capabilities compare to other smartphones on the market at the time?
  9. Why was the iPhone’s multi-touch interface considered revolutionary?
  10. What impact did the iPhone have on the mobile phone industry?
  11. How did the iPhone change the way people use mobile devices?
  12. What lessons can we learn from Steve Jobs’ iPhone presentation about effective communication and presentation skills?

About You

  1. How familiar are you with the history of Apple and the iPhone?
  2. What do you think made Steve Jobs’ presentation of the iPhone so successful?
  3. Have you ever owned or used an iPhone? What did you think of it?
  4. Do you think the iPhone has had a positive or negative impact on society?
  5. How do you think the iPhone has changed the way we communicate and interact with technology?
  6. What do you think makes the iPhone different from other smartphones on the market?
  7. Do you think Steve Jobs’ presentation style was effective? Why or why not?
  8. What are some of the most important features of a smartphone for you?
  9. How often do you use your smartphone throughout the day?
  10. Do you think the iPhone has revolutionized the mobile phone industry? Why or why not?
  11. How important do you think design is when it comes to technology products?
  12. Do you think the iPhone will continue to be successful in the future, or will it eventually become outdated?

Idioms from the Video

  1. Took the stage: This expression means to step onto a platform or in front of an audience to give a presentation or performance. Steve Jobs “took the stage” in San Francisco, indicating that he appeared before the audience to deliver his presentation.
  2. In store for them: This expression means to have something planned or prepared for someone. People were excited to hear what Apple had “in store for them,” suggesting that they were eager to learn about the new products Apple had planned to unveil.
  3. Showcase: In this context, “showcase” means to present or display something in a prominent way. Jobs “showcased” the unique features of the iPhone, emphasizing its touch screen interface, sleek design, and other impressive capabilities.
  4. Caught everyone’s attention: This expression means to attract or draw the attention of everyone. The web browsing capabilities of the iPhone “caught everyone’s attention,” indicating that it captured the interest and focus of the audience.
  5. Masterclass in marketing and showmanship: This expression refers to a demonstration or display of exceptional skills and expertise in marketing and entertainment. Jobs’ presentation was described as a “masterclass in marketing and showmanship,” highlighting his ability to captivate and engage the audience through his charisma and presentation techniques.
  6. Leave someone in awe: This expression means to astonish or impress someone greatly. Jobs’ ability to effectively communicate the iPhone’s features and benefits left the audience “in awe,” suggesting that they were deeply impressed and amazed by what they saw and heard.
  7. Changed the way we live our lives: This expression indicates a significant impact or influence on how people conduct their daily lives or routines. The iPhone “changed the way we live our lives,” emphasizing its transformative effect on communication, technology, and overall lifestyle.