The iPhone Launch: How Steve Jobs' Presentation Changed the Tech Industry

A Look Back at the 2007 iPhone Launch by Apple Co-Founder Steve Jobs

In 2007, the co-founder of Apple, Steve Jobs, presented a new and exciting product to the world: the iPhone. The presentation took place in San Francisco in front of a large audience of tech enthusiasts, journalists, and investors.

Steve Jobs introduced the iPhone as a revolutionary device that combined the functionalities of a phone, an iPod, and an internet communicator. During the presentation, he demonstrated how the iPhone’s touch screen and intuitive user interface made it easy to make phone calls, send messages, browse the internet, and listen to music.

The audience was amazed by the iPhone’s sleek design, large display, and advanced features, and the presentation received a standing ovation. After the presentation, people lined up outside the stores to get their hands on the new iPhone, and it quickly became a cultural phenomenon.

Steve Jobs’ presentation of the iPhone not only introduced a groundbreaking product but also showcased the importance of innovation, design, and user experience in the tech industry. The iPhone has since evolved into multiple generations, becoming one of the most iconic and influential products of the 21st century.


  • Revolutionary: Something that is revolutionary is new, different, and likely to have a major impact on the world.
  • Functionalities: The functions, features, or capabilities of a product or system.
  • Touch screen: A type of display screen that can detect and respond to touch or pressure, allowing users to interact with it using their fingers or a stylus.
  • User interface: The visual or graphical display on a device that allows users to interact with it and control its functions.
  • Intuitive: Easy to understand and use without needing much explanation or instruction.
  • Browse: To search or look through something, such as a website or the internet, in order to find information.
  • Standing ovation: An enthusiastic and prolonged round of applause from an audience, often given to show appreciation or admiration for a performance or presentation.
  • Cultural phenomenon: Something that becomes extremely popular or influential in a culture or society, often for a period of time.
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About The Story

  1. What was the name of the product that Steve Jobs presented?
  2. Who was the audience for Steve Jobs’ presentation?
  3. When did Steve Jobs present the iPhone to the world?
  4. What features did Steve Jobs showcase during his presentation?
  5. How did Steve Jobs demonstrate how the iPhone could be used to take pictures?
  6. What did Steve Jobs explain about the iPhone’s ability to connect to the internet?
  7. Why did people line up outside the stores after the presentation?
  8. What impact did the iPhone have on the way people communicate?

About You

  1. Have you ever heard of Steve Jobs and Apple before reading this text?
  2. Do you think the iPhone was a revolutionary product when it was introduced in 2007? Why or why not?
  3. How do you think the iPhone has changed the way people communicate?
  4. Would you like to have an iPhone? Why or why not?
  5. What do you think are some important factors to consider when designing a new product like the iPhone?
  6. Have you ever attended a product launch or presentation? If so, what was it like?
  7. What other technological products do you think have had a significant impact on our society and culture?

Idiom from the Video

  1. Groundbreaking: “Groundbreaking” refers to something that is innovative, pioneering, or introduces new ideas. The iPhone was considered groundbreaking because it brought together various functionalities and features in a single device, revolutionizing the world of technology.
  2. Changed the world: This phrase means that something has had a significant and lasting impact on a global scale. The iPhone’s introduction transformed the way people interacted with technology and influenced the development of smartphones.
  3. Tech enthusiasts: “Tech enthusiasts” refers to people who have a strong interest and passion for technology. The audience attending the presentation consisted of individuals who were highly interested and knowledgeable about technological advancements.
  4. Intuitive user interface: An “intuitive user interface” refers to a design that is easy to understand and navigate without the need for extensive instructions. The iPhone’s user interface was designed in a way that users could easily interact with the device without much effort or confusion.
  5. Standing ovation: When an audience gives a “standing ovation,” it means they rise to their feet and applaud enthusiastically to show their appreciation and admiration. The audience’s reaction to the presentation of the iPhone was so positive and enthusiastic that they stood up and applauded.
  6. Cultural phenomenon: A “cultural phenomenon” is something that becomes widely popular and influential in society. The iPhone quickly gained immense popularity and had a significant impact on how people interacted with technology, making it a cultural phenomenon.
  7. Iconic and influential: “Iconic” refers to something that is widely recognized, memorable, and representative of a particular era or concept. “Influential” refers to something that has the power to shape or impact others. The iPhone has become an iconic and influential product because it has set trends, influenced the design and functionality of other smartphones, and left a lasting mark on the tech industry.